What feature does Zendesk use to enhance customer self-service?

The correct answer is Knowledge Base, which is a crucial feature for enhancing customer self-service in Zendesk. A Knowledge Base provides customers with access to a repository of articles, FAQs, and guides that allow them to find answers to their questions without needing to directly interact with support representatives. This empowers customers to resolve issues independently and at their convenience, which not only improves their experience but also reduces the volume of support requests for the company.

While live chat support, email notifications, and automated ticket assignment are beneficial tools in a customer service strategy, they primarily serve to facilitate communication and manage inquiries rather than focus on self-service. Live chat, for example, offers real-time assistance, while email notifications keep customers informed about updates. Automated ticket assignment helps streamline the support process by efficiently delegating tickets to the appropriate agents. However, these features do not provide the same level of self-service capability that a Knowledge Base does, which is dedicated to enabling customers to help themselves.