When dealing with an angry customer, what should you remember?

Acknowledging even the most disgruntled customers is essential in customer service, especially when dealing with anger or frustration. This approach validates their feelings and demonstrates that their concerns are recognized and respected. It helps to de-escalate the situation and fosters a sense of being heard, which can significantly improve the customer's experience and pave the way for a more productive conversation.

This acknowledgment does not require agreement with their complaints, but it can create a more receptive environment for dialogue. By engaging with angry customers, you can better understand their issues and work toward resolution, which is vital for maintaining customer relationships and ensuring satisfaction.

The other options focus on dismissing customer concerns or making assumptions about how to address anger, which can lead to further dissatisfaction and damaged relationships. Ignoring complaints, assuming that free products will solve the issue, or only responding to polite customers misses the point of effective customer service, which is to engage meaningfully with all customers regardless of their initial tone.